London, 26 January 2015 – Motoriety.com the unique online motoring platform, today announced that Kevin Gaskell has invested in the company and joined the board as Chairman. Having successfully led iconic luxury motoring brands Porsche GB and BMW (GB), as well as co-founding fleet technology specialist epyx and building Glass’s Guide into a global brand, Kevin provides almost 30 years’ experience and significant expertise in the automotive sector to boost Motoriety’s growth strategy.
Launched in 2014, London based start-up Motoriety is transforming the way motorists manage car ownership. Acting as the personal assistant for your car, Motoriety’s innovative digital platform ensures that the vehicle’s compliance, administration and records are maintained; reminds drivers of service and maintenance needs in advance and can pre-book the car for service, parts, tyres or MOT at Motoriety’s network of vetted garages. Uniquely, the site creates and maintains an ‘AUTObiography’ which is a verified digital history for each car – strengthening its residual value and can be passed on to the next owner.
Kevin Gaskell comments: “The automotive space has been spinning its wheels when it comes to implementing a true digital strategy. What makes Motoriety special is its unique, forward-thinking proposition which, in my view, is exactly what the industry and motorists has been crying out for. To be part of something so innovative is very exciting and the scale of the opportunity is vast. The combination of these aspects made Motoriety stand out for me as an opportunity to support a very interesting business.
Motoriety’s co-founders, Lucy Burnford and Olli Astley, have impressive track records. I was struck by how much traction the business has achieved in a short period of time, as well as how thorough and forward thinking the business vision is. I can see a significant opportunity to help the business to achieve its full potential”.
Motoriety co-founder, Lucy Burnford, added: “Even before we launched the business, we had Kevin at the top of our ‘hit list’ as our choice of Chairman. He has been instrumental in several industry success stories, so we’re thrilled he’s come on board. Kevin’s track record speaks for itself and he continues to achieve a great deal both personally and professionally – he’s a real ‘doer’ which is perfect for us. We didn’t just want a figurehead, we wanted someone who will be actively involved in giving the platform the acceleration it needs to move to the next stage and fulfil its true potential.” Co-Founder Olli Astley says “I first met Kevin whilst he was in the early stages of building Epyx back in the late 90’s and throughout my years in the automotive sector he has always been on my radar as someone who is consistently instrumental in industry success stories. Having him on board at Motoriety is fantastic news for our business.”
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Notes To Editor
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About Motoriety: Motoriety is the only online platform where motorists can comprehensively manage every aspect of car ownership. Motoriety’s easy-to-navigate digital glovebox securely stores important service history and vehicle documents, alongside automatic alerts for dates, including those for SMR, MOT testing and motor insurance renewals with tailored offers to click-and-book. Uniquely, Motoriety has developed an innovative, two-way digital verification and review process that creates a secure ‘AUTObiography’ of service and maintenance records for the motorist, whilst simultaneously generating valuable ratings and reviews for garages from actual customers.
The B2C side of the system drives business for registered garages by connecting them with relevant customers using Motoriety’s system to maintain their car’s full online service history, at exactly the right time. Garages are given an open opportunity to interact with potential customers and spark a long-term relationship encouraged by the site.
About Kevin Gaskell: Kevin Gaskell has led three iconic car brands, Porsche, Lamborghini and BMW. After leading the turnaround at Porsche GB and 5 years of record growth at BMW GB, he was recognised as a ‘top 40 leader under 40.’ In 2000, he was a member of the founder team of epyx Limited, which became UK market leader for automotive e-commerce solutions. From 2001-2010 he was CEO and then President of the EurotaxGlass’s Group where his team created a world leader in electronic automotive data. He now acts as Chairman to a number of growing companies, one of which won the ‘UK Fast Track Award’ as the best private equity investment of the year, another of which was nominated by Fast Company magazine in January 2015 as the 7th most innovative company in the world.